“DESIGN CREATES CULTURE.
CULTURE SHAPES VALUES,
VALUES DETERMINE THE FUTURE.”
Being visionaries has been with us since the beginning of our history. The ability to pick up on contemporary demands and anticipate society’s needs and tastes leads us to be tireless researchers and innovators. One of our ways of being Rock is to be ethical. Green thinking for us is one of the engines that most animates us and ignites the creativity on which we base the production process.
Giving a voice to all members of our crew, a collective that embraces every moment of Busnelli’s product life, from the creators to the lovers of design and beauty: this too is ethics for us, this too is rock. A vibrant chorus of differences and energy. The heritage of knowledge and craftsmanship built up over time is an ever-growing springboard that propels us into the future. We are proud to continue to make the heart of the craft design district par excellence beat and to preserve and breathe new life into Made in Italy.
ETHICS & AESTHETICS
Busnelli, who has always been an innovator in the field of sustainability, seizes the opportunity to start his new path by fully embracing the philosophy of ethics and conscious aesthetics. Every detail, both in the new collections and in the re-editions of the icons, is designed according to eco-sustainable dictates.
The time factor is crucial in design. We wanted to insist on increasing the product’s durability, which is realised not only in the use of materials, but also and above all in the possibility of reconfiguring one’s sofa in the course of its life, adapting it from time to time to the user’s new needs.
THE 10 POINTS
OF BUSNELLI’S GREEN THINKING
STRUCTURES: Wood and wood derivatives used for the structures of all Busnelli sofas are FSC and CARB 2 certified, to ensure sustainable forest management and the reduction of formaldehyde emissions. The steel frames are painted with environmentally friendly powders, without volatile chemical compounds (VOC) and without harmful metals.
SPRING SYSTEMS: The spring systems applied use elastic criss-crossed belts (L 70 mm) with a high natural rubber content, characterised by a total covering of rubber threads. The high rubbery content inside the belt increases its durability and ability to rebound, thus returning to its original position even after years of use. The belts are pre-tensioned using a dynamometer to ensure uniform tensioning.
PADDING: All Busnelli sofa padding uses flexible polyurethane treated to 15-20% with polyols of vegetable origin such as soybean oil, which reduces greenhouse gas emissions by 36%, compared to traditional polyols derived from the chemical synthesis of petroleum. Also used in the padding are expanded foam, flexible foam in differentiated densities, shaped foam, regenerated PET and bonded resin fabric.
MOULDED FOAMED ELEMENTS: All elements produced using the moulded foaming technique are always provided with a disassemblable insert, whether in coniferous plywood or metal. This allows for greater recyclability of the sofa at the end of its life.
UPHOLSTERY: A collection of 30 types of upholstery in 419 colour nuances, selected from: high quality virgin fabrics, recycled, recyclable and biodegradable fabrics, leather and eco-leather. In particular, the Andante, Vivace, Adagio and Rec fabrics are derived from fully traceable recycled polyester and PET bottle yarn, generated without the use of chemicals. The production process is 100% made in Italy within a 90 km radius of the company’s headquarters. The use of recycled polyester requires fewer processing steps than traditional fabrics, resulting in reduced energy consumption and carbon emissions during the production process.
INTERIOR LININGS: All service fabrics feature exclusive Busnelli patterns, printed or woven directly onto the weft of the fabric (jaquard).
REMOVABLE COVERS: All Busnelli sofas have removable covers, whether covered in fabric or leather/eco-leather. The removability favours both the possibility of refurbishing the product according to new user requirements and disassembly at the end of its life cycle.
PAINTING METALLIC PARTS: The powder coatings applied are solvent-free and do not contain volatile organic compounds (VOC) or toxic heavy metals such as lead or chromium. High environmental sustainability is also given by the use of regenerated substances in the mixture. The powder-coating process ensures greater durability.
ACCESSORIES: The accessories of Busnelli sofas (trays, coffee tables, platforms) are made of coniferous plywood or MDF veneered in ash with an open-pore black varnish or lacquered (RAL) with a 10 Gloss water-based varnish cycle.
ADDITIONAL CUSHIONS: in Busnelli cushions, the upholstery is made entirely of regenerated PET resin. The application of different covers on the two sides of the cushions makes them double-sided and versatile, thus increasing the perceived durability of the sofa itself. They also feature the exclusive perimeter band with Busnelli monogram embroidered in shiny black thread on black canvas.
BY RECYCLING 500 PLASTIC BOTTLES, WE CAN COVER AN ENTIRE SOFA
WEDO Holding acquired Busnelli in 2021 to relaunch the brand and continue a history of design and Italian character that began 70 years ago.
The WEDO group today consists of 10 companies operating in the home, office and community sectors through branding policies and strategies in target markets. The companies all have a great manufacturing tradition, have advanced production facilities and high value-added logistics.