The return of Pop: art, design and lifestyle in the language of sharing
Pop art, an abbreviation for Popular art, was a genuine revolution in the art world. A ground-breaking artistic movement .
In the wake of the postwar booming consumer culture, pop art sought to bridge the gap between art and ordinary people, completely foregoing the concept of elitist art, making beauty democratic and open to all.
Pop art were those works of art characterised by the serial and industrial reproduction of imagery linked to the contexts of urban society, the arts and advertising. Pop art has since evolved, shedding its guise as a mere artistic current to become simply Pop, a vibrant, colourful, dynamic and absolutely democratic way of living and being.
The Pop art movement greatly influenced modern society. Countless tributes have been made to the artists and subjects of Pop art in fields ranging from design to furniture, graphics, fashion and lifestyle. Pop art persists in our everyday lives today, defining a way of life within a cultural context where everything inevitably becomes popular, available and shared.
Our lives are peppered with cultural events and phenomena that, thanks to their rapid dissemination through social or mainstream media, become instantly popular and universal. And while we once wondered how a work of art that could be infinitely produced and replicated could possibly be defined as “unique”, today this is precisely what makes a product with artistic value so interesting: its desirability to the extent that everyone can and wants to have it.
POP AT SALONE DEL MOBILE.MILANO 2023
The idea of simplifying in order to communicate beauty to as vast an audience as possible is thus the very basis for the new Salone del Mobile 2023 communication campaign: a simple guide to design that speaks a colourful, geometric, ultra-pop, but also sophisticated language. The realisation of the multi-subject was entrusted to the creativity of Gio Pastori, illustrator and collagist at the centre of Milan’s millennial art scene. His colourful and surprising images for the campaign were entrusted the task of condensing the identity, themes and protagonists of the Exhibition and its evolution into a distinctive and original visual narrative: a balanced reflection between different conceptual planes – contemporary and future, innovation and continuity. Singular and at the same time collective.