The return of Pop: art, design and lifestyle in the language of sharing

In the wake of the postwar booming consumer culture, pop art sought to bridge the gap between art and ordinary people, completely foregoing the concept of elitist art, making beauty democratic and open to all.

Pop art were those works of art characterised by the serial and industrial reproduction of imagery linked to the contexts of urban society, the arts and advertising. Pop art has since evolved, shedding its guise as a mere artistic current to become simply Pop, a vibrant, colourful, dynamic and absolutely democratic way of living and being.

The Pop art movement greatly influenced modern society. Countless tributes have been made to the artists and subjects of Pop art in fields ranging from design to furniture, graphics, fashion and lifestyle. Pop art persists in our everyday lives today, defining a way of life within a cultural context where everything inevitably becomes popular, available and shared.

Our lives are peppered with cultural events and phenomena that, thanks to their rapid dissemination through social or mainstream media, become instantly popular and universal. And while we once wondered how a work of art that could be infinitely produced and replicated could possibly be defined as “unique”, today this is precisely what makes a product with artistic value so interesting: its desirability to the extent that everyone can and wants to have it.