Busnelli

FROM HERITAGE TO FUTURE

WAITING FOR YOU AT MILAN DESIGN WEEK 2022

Design Forever
06 - 12.06.2022 Palazzo Bovara
Corso Venezia 51
Milan

Design Forever 06 - 12.06.2022 - Palazzo Bovara - Corso Venezia 51 - Milan

BEING
TIMELESS

Busnelli products are designed to engage the mind and body, sight and touch, connecting holistically with all the senses thanks to their style that is sophisticated and creative but never boring, personal without ever showing off.

TIMELESS • SUSTAINABILITY • ENERGETIC • BOLD • SMART • SPECTACULAR • CREATIVE • CHARISMATIC • ICONIC • SELF CONFIDENT • ENJOYABLE • NATURALLY ELEGANT • SEXY

BEING
ICONIC

An icon stands the test of time because not only does it interpret the mood of the moment, it also anticipates the trends and demands of the future.

People make connections with objects they use: emotional and cultural attachments are created when the objects become witnesses of a moment in time, an era, a trend, a place or a community, a certain way of being, of living.

1972
Franco Battiato
Face of the Busnelli advertising campaign.

ICONS 1969

ICONS

Armadillo The Armadillo chaise longue was designed in 1969 by Gianni Pareschi, who drew inspiration from the armour of the animal which inspired its name.
Armadillo reveals an ingenious design ability: a curved tubular metal structure is covered with soft cushions that follow the line of the seat; the chromatic shades given by the folding of the fabric closely evoke the natural characteristics of the animal's armour.

1969

ICONS

Armadillo Kaleidoscopic The particular multicoloured Armadillo Kaleidoscopic version emphasises the iconic nature of the object.
The direction taken by the new Busnelli in 2022, under the guidance of Architect Franco Driusso, led to the reinterpretation of the object according to the most modern logic of eco-sustainability and the introduction of new types of cladding that allow it to expand its functionality and ability to fit well in different rooms. The new proposal also includes the versions with Green velvet with copper metallic structure, Copper velvet with black nickel metallic structure, multicoloured velvet with Titanium/champagne structure.

2022

ICONS

Armadillo The Armadillo chaise longue was designed in 1969 by Gianni Pareschi, who drew inspiration from the armour of the animal which inspired its name.
Armadillo reveals an ingenious design ability: a curved tubular metal structure is covered with soft cushions that follow the line of the seat; the chromatic shades given by the folding of the fabric closely evoke the natural characteristics of the animal's armour.

1969

ICONS 1969

ICONS

Baffo The BAFFO lounge chair was designed by Gianni Pareschi and Ezio Didone in 1969.
Baffo is made up of a tubular metal structure, whose four ends fold on themselves forming a U shape, which supportsthe seat shell made originally in leather and pony.
Thanks to the simplicity of its design and its rigorous profile, Baffo enhances any living style, giving incomparable timeless contemporary freshness.

1969

ICONS

Baffo For the “Elle Decor” event a new version in white Softy 100% polyester fur combined with a white metal structure was created.
The new edition maintains the same metal structure while introducing new colours and coordinating them chromatically with other new types of cladding.
The new proposal also includes the versions with houndstooth fabric combined with a black metal structure, Softy 100% powder pink polyester fur paired with a powder pink metal structure

2022

ICONS

Baffo The BAFFO lounge chair was designed by Gianni Pareschi and Ezio Didone in 1969.
Baffo is made up of a tubular metal structure, whose four ends fold on themselves forming a U shape, which supportsthe seat shell made originally in leather and pony.
Thanks to the simplicity of its design and its rigorous profile, Baffo enhances any living style, giving incomparable timeless contemporary freshness.

1969

ICONS 1970

ICONS

Fiocco The Fiocco lounge chair was designed in 1970 by Gianni Pareschi, immediately establishing itself as an icon of radical design and becoming part of the permanent collection of the MoMA in New York.
An object designed deliberately out of scale, with an extremely sensual and revolutionary silhouette.
Fiocco reveals an ingenious design ability: a curved metal tubular structure covered with a fitted elastic fabric body, which models itself around the body of whoever sits on it and then returns to its original shape.

1969

ICONS

Fiocco An elegant black version with biodegradable hinges is shown at the “Elle Decor” exhibition; this was revisited by the new Busnelli design team, under the guidance of Architect Franco Driusso.
This new version sees the introduction of an innovative fabric: elastic velvet available in various nuances.

2022

ICONS

Fiocco The Fiocco lounge chair was designed in 1970 by Gianni Pareschi, immediately establishing itself as an icon of radical design and becoming part of the permanent collection of the MoMA in New York.
An object designed deliberately out of scale, with an extremely sensual and revolutionary silhouette.
Fiocco reveals an ingenious design ability: a curved metal tubular structure covered with a fitted elastic fabric body, which models itself around the body of whoever sits on it and then returns to its original shape.

1969

ICONS 1969

ICONS

Libro The iconic Libro chair, designed in 1970 by Gianni Pareschi, reproduces the pages of an open book in a revolutionary way, making them an object of design.
The supporting structure is in painted metal, articulated in the centre to support the seat-pages hinged to the articulation point of the supporting frame, which can be “flipped” to adjust the height of the seat and back.
An expression of Pop Design, Libro is consecrated by its presence at the Permanent of the MoMA in New York.

1969

DESIGNERS

Fabio Novembre

Matteo Nunziati

Elena Salmistraro

Marc Sadler

Moving from the heritage of the brand, Busnelli started an unprecedented collaboration with designers known and appreciated worldwide such .
The outcome of this partnership will be a collection with an unmistakable stylistic identity.

EVENTS